"If you're going to indulge-make it UNREAL"

🍫 Brand Highlight: UNREAL Candy

“If you’re going to indulge—make it UNREAL.”

Let’s be honest—candy is candy. It’s not a health food, and it’s not trying to be. But when those sugar cravings hit, wouldn’t it be nice to reach for something a little less... well, junky? That’s exactly where UNREAL comes in.

🍬 A Better Candy Starts Here

Founded by a family on a mission to "unjunk" candy, UNREAL was born when a young teen and his dad started asking a simple question:
Why does candy have to be so bad for you?

From there, they set out to recreate childhood favorites—think peanut butter cups, candy-coated gems, caramel nougat bars—with better ingredients, fewer additives, and zero artificial junk. The result? Candy that tastes nostalgic and indulgent, without the guilt trip.

🌱 What Makes UNREAL Different?

• ✅ No Artificial Flavors or Colors

• ✅ No Corn Syrup or Hydrogenated Oils

• ✅ Non-GMO & Fair Trade Ingredients

• ✅ Low Sugar (with coconut sugar in many varieties)

• ✅ Certified Gluten-Free

• ✅ Vegan options available

Compare this to the leading brands—loaded with artificial dyes (hello, Red 40), high fructose corn syrup, preservatives, and ingredients you can’t pronounce—and UNREAL becomes an obvious choice for anyone trying to clean up their pantry without saying goodbye to chocolate.

💛 A Brand with a Conscience

UNREAL supports ethical sourcing and sustainability, using Fair Trade Certified cocoa and cane sugar. They’re also focused on transparency and reducing their environmental impact—proving that better candy can also be better for the planet and its people.

🍿 Life Hack from Grove’s End:

Grab a pack of UNREAL Milk Chocolate Gems and sneak them into your next movie night. They’re everything you remember loving as a kid—bright colors, crunchy shell, creamy milk chocolate—but with an elevated, richer taste. It’s nostalgic and guilt-reduced. (And yes, we’ve eaten the whole bag. No regrets.)

Bonus: Some packages come individually wrapped, which makes them perfect for trick-or-treating, lunchbox surprises, or satisfying your sweet tooth without going overboard.

🛒 Where to Buy

While you might spot select varieties at Target, Sprouts, Publix, and other natural grocers, Amazon offers the widest selection, including variety packs and flavors that can be hard to find in stores.

We’ll be sharing a few of our Grove’s End favorites below—because we only recommend what we use and love ourselves. 

UNREAL Candy 6-pack Sampler https://amzn.to/4kNy4fg
UNREAL Candy Dark Chocolate Peanut Butter Cups https://amzn.to/4l1Id8l
UNREAL Candy Milk Chocolate Covered Pretzels https://amzn.to/4lZj3rJ
UNREAL Candy Dark Chocolate Coconut Almond 3-pack https://amzn.to/3GSsZUR